Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults, and parents. They are a talented and motivated team who care deeply about one another, their mission, and their customers.
Own and implement the strategy for App Store Optimization (ASO) for our core brands across both the Apple App Store and Google Play Store to maximize organic downloads and increase overall visibility for key search terms.
Design, execute, and analyze A/B and multivariate tests for mobile conversion flows, from initial landing pages to final sign-up, to improve acquisition efficiency and quality.
Identify and implement product-led growth (PLG) initiatives that leverage the core product experience to acquire and activate new customers, such as referral loops and viral mechanics.
Design, deploy, and manage security tools and infrastructure to detect and prevent threats across cloud (AWS and GCP), corporate, and product environments.
Work collaboratively with engineering and product teams to integrate security into the SDLC (Secure Software Development Life Cycle) via threat modeling, code reviews, and automated testing.
Conduct security assessments, penetration testing, and vulnerability management to identify and remediate risks in our applications and services.
Manage and scale the Podcast program by overseeing the existing agency partner to optimize performance and reach new audiences.
Drive CTV strategy and execution, working directly with partners like Hulu and Paramount to expand the television presence and track attribution.
Lead the Creator Program, focusing on scaling a diverse range of micro to large-scale creators to grow both organic and whitelisted paid social presence.