Bounteous

The Lead Strategist, Loyalty & CRM will lead designing, refining, and optimizing CRM and loyalty programs, as well as retention marketing strategies across client engagements. Responsible for developing strategies around offers, campaigns, and additional marketing tactics set forth by the program. This role reports to the Associate Director, Loyalty & CRM and will work closely with Product, Creative, and Analytics & Insights teams.

In this client-facing role, you will partner with leading brands to drive loyalty innovation, providing loyalty strategy consulting to Bounteous clients and supporting new business development. Work with teams to develop and implement differentiated loyalty strategies and contribute to Bounteous growth by finding, scoping, and winning new business.

Responsible for the orchestration between all teams for CRM projects and campaigns. The Martech Execution Manager is responsible for monitoring activities in partnership with Program Delivery to ensure all campaign level needs are being facilitated and met. Required to be on call outside of business hours as needed.

This strategic leadership role involves driving client value and fostering business growth through the application of the Adobe Commerce platform. As a trusted advisor to executive-level clients and a key point of contact with Adobe, the Senior Director will spearhead the integration of presales vision with high-impact delivery, ensuring customer experiences and optimized commerce operations.

Data-driven digital product leader to manage our analytics and personalization platform portfolio. This role is responsible for driving the strategy, development, and performance of data-enabling technologies that power personalized, omnichannel guest experiences. The ideal candidate brings deep expertise in digital measurement strategy, analytics platform ownership (e.g., Google Analytics, Mixpanel), and cross-functional collaboration to turn data into actionable insights across web, mobile, and in-store touchpoints.