The Group Copy Supervisor plays an integral role in driving the creative development of high-quality ideas, copy, and content for Avalere Health and its clients. Collaborate with Creative (Art & Copy), Strategy, and Medical to develop concepts and copy for DTC and HCP audiences across multiple brands in rare disease. Lead and execute both long- and short-form copy, both promotional and educational, across various media and platformsโincluding interactive and video. Write compelling and accurate content informed by scientific and clinical data.
Have a strong understanding of strategy and drive copy to align to the goals of the brand. Reference and annotate content for assigned accounts and projects and prepare manuscript with final annotations and references. Review and mark up copy changes on layouts, leveraging client regulatory guidance and OPDP requirements for promotional tactics. Manage direct reports, mentor junior members of the team and collaborate across disciplines.