Content Marketing Manager, Social Media

As a Content Marketing Manager with a focus on Social Media, you will be responsible for building an authentic relationship with creators, creating engaging and innovative content, and driving both brand affinity and qualified lead generation. The role involves both strategic planning (30%) and hands-on execution (60%), with some internal collaboration (10%). You will report to the Head of Marketing and work closely with a team of marketing professionals. Your responsibilities includes diving into Kit's current social presence, conducting competitive analysis, developing platform-specific content strategies, understanding creator pain points through customer interviews, and presenting a 90-day social content calendar with clear KPIs. Over time, you'll establish Kit as a trusted voice in the creator economy, achieve growth in followers and engagement, implement social lead generation strategies, and launch viral-worthy campaigns. Ultimately, you will play a key role in making Kit the go-to social media presence for creators seeking marketing education and inspiration, thus supporting the company's revenue goals.