Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.
Own campaign strategy across prospect and customer lifecycle.
Develop campaign concepts, write copy, and build creative from brief to send.
Design and maintain a testing agenda driving documented learnings and change.
Brightwheel is the largest, fastest growing, and most loved platform in early education. They are trusted by millions of educators and families every day and are backed by top investors. The team is passionate, talented, and customer-focused and embodies its Leadership Principles in work and culture.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Own the lifecycle strategy to move from one-size-fits-all communication to high-conversion segmented tracks.
Design nurture and educational programs to accelerate time to value for high-potential sellers.
Integrate lifecycle communications with product onboarding paths, working cross-functionally with Risk, Product, and Data teams.
Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record, simplifying payments. Backed by investors including KKR and FTV Capital, they serve over 6000 software sellers in 245 territories globally, with a transparent and collaborative culture.
Create campaigns that deepen a merchant’s appreciation of our software.
Work cross functionally with marketing, account management, merchant success and revenue operations.
Enhance the customer journey through marketing programs including recognition or celebration for key milestones.
Loop is an ecommerce software company serving over 5,000 of the best brands on Shopify. They power critical parts of the shopping experience ensuring customers always have confidence that packages will arrive on time.
Activate and optimize marketing strategies across the customer journey.
Develop patient segments using engagement data to improve screening rates.
Implement retention campaigns to boost engagement with participants.
Care Access aims to improve the future of health for everyone. With research sites and mobile clinics globally, they deliver research and health services to communities, making medical breakthroughs more accessible.
Map the full customer journey to predict paid conversion and long-term engagement.
Quantify the breakages, identifying where the funnel leaks by user segments.
Design and run experiments to address breakages using in-app prompts, email, and onboarding redesign.
Koyfin is a fast-growing fintech company building a powerful analytics platform used by financial advisors and investors. They are recognized as a top-rated investment solution, valuing craftsmanship, accountability, and continuous improvement.
Support integrated, multi-channel marketing campaigns that may include email, paid media, nurture programs, sales outreach, webinars, and content promotion.
Assist with campaign setup, audience segmentation, list management, launch preparation, and execution tasks across marketing platforms and systems.
Monitor campaign performance metrics including engagement, conversions, and pipeline influence.
Onit redefines the future of legal operations through the power of AI. Their cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.