Job Description

Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post purchase flows, loyalty, retention, surveys, and transactional messaging.
Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals.
Own the A/B testing roadmap, design experiments, execute tests, track results, and translate insights into actionable improvements.
Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send time optimization, and new features intended to increase performance.
Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers.

About Vetcove

Vetcove is modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care.