Marketing Lead

We are searching for a Marketing Lead, a role focused on executing the company's marketing strategy, managing marketing activities and overseeing all marketing operations. Your mission: to drive user acquisition, engagement, retention, and reactivation through data-informed messaging across the funnel. You will bring structure and focus to marketing operations -  especially around email outreach, campaign automation, and analytics - to help us scale personalized communications that convert. Responsibilities will include: Oversee the day-to-day operations of the marketing department. Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. Standardize how marketing performance is analyzed and use data-driven insights to improve campaign impact, refine messaging and support strategic decision making. Monitor and analyze market trends and customer feedback, to identify opportunities for growth. Work with the Marketing team to create, deliver, edit, and optimize all marketing materials. Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and document business processes