Technical SEO & Generative Engine Optimization (GEO) Specialist

Synchrony 🏦💳💡

Salary range

$90,000–$155,000/year

Benefits

Job Description

We are seeking a highly skilled Technical SEO & Generative Engine Optimization (GEO) Specialist to lead the technical SEO initiatives for our financial services platform. This role focuses on optimizing our digital presence for generative AI-driven search engines and platforms, ensuring that complex financial content is accurately indexed, discoverable, and trustworthy. The ideal candidate will combine deep technical SEO expertise with AI literacy and critical thinking, tailoring strategies to meet the rigorous compliance, security, and trust requirements unique to financial services. Conduct in-depth technical SEO audits focusing on site architecture, crawlability, indexing, site speed, security (including HTTPS and data protection), and structured data to ensure compliance and optimal visibility in generative AI-enabled search environments. Define clear SEO goals addressing complex business challenges typical in financial services, troubleshoot SEO and generative engine issues, and interpret AI outputs within regulatory and financial contexts. Implement advanced schema markup and structured data specifically relevant to financial products, services, and regulatory disclosures to enhance site understanding by generative search engines.

About Synchrony

Synchrony is a premier consumer financial services company delivering customized financing programs across key industries.

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