TikTok Shop Content Strategist

Key Responsibilities:

• Develop creative strategies for TikTok Shop brands based on product, consumer, competitive landscape, and platform trends.
• Create multiple creative testing strategies and concepts to identify winning angles for each product.
• Develop clear, actionable creative briefs for creators and production teams to execute.

Qualifications:

• 3+ years of experience in content strategy, creative strategy, or related fields.
• Strong understanding of TikTok and short-form video content, with a demonstrated ability to develop original concepts.
• Excellent written and verbal communication skills, with a strong understanding of consumer behavior.

What Success Looks Like:

• Consistently develop high-quality creative thinking that produces better content and business outcomes.
• Generate compelling and differentiated content concepts, and create clear, actionable creative briefs.
• Stay ahead of TikTok trends and emerging cultural opportunities to drive measurable performance.

Why This Role Matters:

• Creative is the biggest opportunity in TikTok Shop; the role directly influences how brands communicate with consumers.
• You will work across multiple brands and categories, shaping Spotlight's creative strategy in a rapidly evolving space.
• Your ideas can directly impact creative production, creator strategy, and millions of dollars in commerce.