Integrated Marketing Manager

Articulate πŸŽ¨πŸ—£οΈπŸ’

Remote regions

US

Salary range

$86,300–$114,347/year

Benefits

Job Description

The Integrated Marketing Manager will contribute to the success of the Global Integrated Marketing team and report to the Senior Manager, Integrated Marketing. Manage small- to mid-sized campaign initiatives from end-to-endβ€”from goal-setting and specifying campaign deliverables through delivery and post-launch evaluation. Develop detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences. Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment. Collaborate with the Product Marketing team on effective go-to-market feature releases and content marketing launch strategies and campaign timing for optimal success. Define key metrics and reporting methodologies that will help us understand both the overall effectiveness of campaigns and content as well its influence on pipeline generation. Support marketing peers with collateral, webinar coordination, project tasks, external content provisions, social media content, and more.

About Articulate

Articulate is looking for an Integrated Marketing Manager to support the development and execution of full-funnel marketing campaigns.

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