Revenue Ownership & Commercial Strategy:
- Own product-level revenue performance across the eCommerce funnel, partnering with teams to translate traffic into revenue.
- Drive strategies balancing conversion rate, average order value, and product mix to meet and exceed revenue targets.
Go-to-Market Leadership & Cross-Functional Alignment:
- Lead end-to-end GTM strategy for new products, features, and market expansions, ensuring clear alignment to business goals.
- Serve as the connective tissue across Product, Engineering, Demand Gen, Sales, and Customer Experience to ensure market alignment.
Product Positioning & eCommerce Optimization:
- Define product positioning, pricing, and packaging strategies that resonate with target audiences and maximize conversion.
- Own the on-site product experience, including merchandising and purchase flows, and partner to test and optimize for improved performance.
Colibri Group
Colibri Group is one of the pioneers of online professional education, operating a family of leading online professional education platforms in their respective end-markets. The company employs more than 1,500 professionals and serves over 1 million customers annually, guided by a culture centered on values like Love, Joy, Boldness, Teamwork, and Curiosity.