Craft standout written and video content that entertains and informs digital audiences in this dynamic role. Cover red carpet events and celebrity interviews using the latest production techniques and digital trends. Generate and pitch story ideas, and research and produce content designed for digital platforms. Create engaging written and video reports. Use creative production techniques like graphics and new media to enhance storytelling. Shoot, write, edit, and deliver high-quality video content optimised for different channels. Adapt content for YouTube, Instagram, TikTok, and brand websites. Contribute to monetisation strategies and work closely with brand teams. Engage audiences across social media and use AI tools to boost efficiency and accuracy. Tailor content for off-platform channels, maintaining editorial standards. Consider opportunities for audio and video elements and support building a diverse and inclusive organisation.