Creative Strategist

The Creative Strategist will generate innovative and impactful creative concepts that align with client goals and target audience insights. They will develop these concepts into actionable briefs for the creative team to execute against and collaborate with cross-functional teams. They will also develop and implement creative strategies that enhance overall performance marketing efforts, aligning creative concepts with data-driven insights to optimize campaign performance. They understand pertinent data and develop those into client facing insights. They work closely with clients to understand their business goals, target audience, and brand identity and stay update with industry trends.