Job Description
Analysis & Insights: Lead analysis of large-scale datasets from digital platforms and CRM systems. Design measurement frameworks and learning agendas aligned with business strategies. Conduct attribution modeling and customer journey analysis.
Digital & Marketing Analytics: Analyze website and digital performance, including traffic and conversion funnels. Monitor key metrics like Cost Per Account and Lifetime Value. Execute A/B testing strategies and multivariate experiments.
Data Visualization & Communication: Build and maintain advanced dashboards using Tableau, Power BI, or Looker. Translate analytical findings into clear narratives for executives. Create automated reporting solutions for real-time visibility into marketing performance.
About Vericast
Vericast is the financial institution (FI) performance partner that helps banks and credit unions drive growth through the power of data, technology and people.