Team Lead Creator Marketing

Our Influencer Marketing Team is the engine for our most important marketing channel for the biggest part of Europe and thrives for success with new creative approaches and 'think new' mentality when it comes to content and formats. You are a passionate people leader, and you are only waiting for the chance to bring a unique product of one of the fastest growing consumer brands to the next level? We are looking for your application! You will lead the creator marketing teams of 2 countries strategically as well as operationally, considering the company goals and marketing mix in combination with the local market needs. You oversee the allocation of budget across markets, channels, and formats to enable each team to spend it efficiently. You are the sparring partner for your team members, support them regarding the conceptualization of marketing campaigns and develop structures and processes to fuel efficiency. You ensure engaging and entertaining content to go live across all funnel steps in each of the markets by bringing an in-depth understanding of channels, formats, and content trends to the teams as well as by being a great creative sparring partner to them. You steer local teams by translating global strategy & frameworks into local roadmaps You review and report performance for all markets, indicating areas of optimization You develop local teams to ensure growth and upskilling of all teamies. You ensure gold star content for teams, through reviewing local influencer content and helping teams improve to ensure creative, unique and engaging content reflecting air up's brand standards.