As a Product Manager focused on Ad Monetisation & Growth at UNiDAYS, you'll be instrumental in enhancing our on-site advertising capabilities and driving user acquisition and re-engagement. You'll support the strategy and execution for optimising our on-site personalised advertising experiences across web and mobile, leveraging our robust marketing and advertising technology stack. Additionally, you'll empower our marketing teams to deliver impactful off-site campaigns on leading social ad platforms, contributing directly to our company's growth objectives.
Day to day responsibilities include defining and executing the product roadmap for on-site ad monetisation, optimising ad delivery, targeting, and performance, collaborating with marketing teams to support off-site marketing campaigns, monitoring and analysing large-scale marketing performance data, partnering with various teams to ensure alignment, and identifying emerging trends in ad tech and digital marketing.