Expert Lifecycle Marketing Strategist

We’re looking for an Expert Lifecycle Marketing Strategist to elevate how we engage and grow our user base—especially through in-app experiences. This role will own the strategy and execution of lifecycle campaigns across channels, with a strong focus on building and scaling in-app messaging into a core driver of activation, expansion, and retention. You’ll design contextual, personalized campaigns that guide users through every stage of their journey—from onboarding and first conversion to upgrading plans and long-term loyalty. Early on, you’ll focus on launching and iterating in-app campaigns while partnering across Product, Data, PMM, and Design. Over time, you’ll expand into holistic lifecycle orchestration across email, in-app, and beyond. Build & scale in-app messaging, identify growth opportunities, own workflows & segmentation, run experiments, measure & report impact, orchestrate channels and partner cross-functionally.