Job Description
Own SEO performance for assigned verticals and content types. Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities. Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture). Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time. Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links. Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress. Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals. Report on SEO performance trends and provide actionable insights during regular updates. The SEO Specialist may provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers.
About Grand Canyon Education
Grand Canyon Education leads educational transformation by developing superior ways to help schools grow and prosper, providing transparent programs and online technologies.