Senior Engagement Strategist

The Senior Engagement Strategist is responsible for developing and managing strategic deliverables for clients. This role involves overseeing and executing the day-to-day engagement needs of the business, requiring both strategic and executional expertise. Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets. Develop omni-channel engagement plans, personas, journey maps, ecosystems ad activation brief. Experience developing content and tactical strategies for various omin-channels such as website, display, social and CRM and point of care. Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients. Collaborate and co-create with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives. Leverage customer data and insights to design engagement strategies that enhance customer experience. Present engagement results to executive leadership to demonstrate the impact of strategies. Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results. Stay current with industry trends, best practices, and emerging technologies related to customer engagement.