Job Description
Strategy & Leadership:
- Develop and lead a comprehensive social media strategy.
- Define and optimize our platform mix, focusing on Instagram and LinkedIn.
- Establish community guidelines and engagement principles.
Execution & Content Development:
- Concept, write, and produce high-quality content.
- Lead the team to deliver social-first creative.
- Manage an integrated social calendar.
Performance, Insights & Optimization:
- Own social reporting, analytics, and insight generation.
- Lead a disciplined test-and-learn approach to improve performance.
- Stay current on platform updates and cultural trends.
About MasterClass
MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories.