User Acquisition Manager DSP

Launch, optimize, and scale performance campaigns across DSP networks for the company’s mobile products. Manage large ad budgets with a focus on efficiency and growth. Build, analyze, and automate DSP traffic buying through APIs or internal tools. Design and implement a structured testing framework: creatives, GEOs, segments, targeting, bidding strategies. Collaborate closely with creative, product, and analytics teams to maximize impact. Monitor and analyze key metrics such as CTR, IPM, CPA, CPI, ROMI LT0/LT7, and retention. Prepare detailed performance reports with test outcomes, traffic analysis, and scaling insights. Communicate with DSP account managers, resolving technical and billing issues when needed.

Initiate and validate new hypotheses to improve CPA and increase LTV. Research new DSP partners and explore additional traffic sources.