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Nordic Content Strategy:
- Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and local market realities.
- Identify content opportunities based on commercial priorities, audience needs, product stories, and market context.
- Shape a Nordic-first approach, deciding when to adapt central campaigns and when to create original content.
Content Creation and Activation:
- Create original content for Nordic audiences across social, web, email, video, and campaign-support formats.
- Write and edit a wide range of content including social copy, campaign assets, landing page copy, and customer stories.
- Own and maintain Nordic content calendars aligned to launches, campaigns, and key market moments.
LinkedIn and Social Presence:
- Own and manage Planday's global LinkedIn channel on an organic basis, planning, writing, and publishing content that builds brand authority.
- Develop a consistent content rhythm balancing brand storytelling, product proof points, and thought leadership.
- Work with the broader team to ensure LinkedIn amplifies key campaigns in a credible, channel-right way.
Planday
Planday provides workforce management software for shift-based businesses, helping them manage scheduling, communication, and team engagement. As part of the Xero family, the company supports hundreds of thousands of users across Europe and fosters a culture of trust, flexibility, and inclusion.