Nordics Content Manager

Nordic Content Strategy:

• Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and local market realities.
• Identify content opportunities based on commercial priorities, audience needs, product stories, and market context.
• Shape a Nordic-first approach, deciding when to adapt central campaigns and when to create original content.

Content Creation and Activation:

• Create original content for Nordic audiences across social, web, email, video, and campaign-support formats.
• Write and edit a wide range of content including social copy, campaign assets, landing page copy, and customer stories.
• Own and maintain Nordic content calendars aligned to launches, campaigns, and key market moments.

LinkedIn and Social Presence:

• Own and manage Planday's global LinkedIn channel on an organic basis, planning, writing, and publishing content that builds brand authority.
• Develop a consistent content rhythm balancing brand storytelling, product proof points, and thought leadership.
• Work with the broader team to ensure LinkedIn amplifies key campaigns in a credible, channel-right way.