Creative Lead - Motion Design

Impact:

• Pioneer motion's role at Wealthfront, amplifying brand, product, and marketing experience through animation.
• Lead large, complex motion initiatives with a focus on clarity, adapting story-telling to channel best practices.
• Foster partnerships with marketing, product, design, and research teams to define goals and ensure motion solutions are grounded in audience insight.

Leadership:

• Establish processes that enable the creative team to ideate, prototype, and evaluate motion and interaction concepts.
• Advocate for motion as a strategic discipline, demonstrating how animation improves comprehension.
• Share knowledge and mentor team members to better understand motion possibilities.

Creative Development and Oversight:

• Uplevel creative campaigns and multi-touch experiences from concept to delivery, incorporating stakeholder feedback effectively.
• Take on ambiguous problems by workshopping with peers to explore narrative approaches, distilling them into solutions.
• Steward Wealthfront’s motion guidelines as a system, proactively identifying opportunities to improve consistency and reusability.