Off-Page SEO Manager

Responsibilities:

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization.
• Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets.
• Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign.

Skills & Experience:

• 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline.
• Strong relationship-building instincts — comfortable initiating and nurturing recurring partnerships with external stakeholders over time.
• Comfort with outreach and SEO research tooling, such as Pitchbox, Ahrefs, SEMrush, and email outreach platforms.

Success Metrics:

• New quality links acquired per month across all channels, meeting quality bar.
• Channel scale and diversity — growth in the number of durable, repeatable acquisition channels.
• Acquisition efficiency — blended cost and effort per quality link trending down over time as owned and earned channels scale.