This role is equal parts builder and innovator, responsible for scaling our organic visibility across Google, LinkedIn, Perplexity, ChatGPT, and beyond. You’ll shape Zip’s SEO + AIO roadmap, work closely with content, product marketing, and web development teams, and bring creative strategies to life that drive qualified pipeline and brand authority.
Responsibilities include owning and evolving Zip’s organic search strategy, building and prioritizing a quarterly SEO + AIO roadmap, leading keyword, intent, and entity analysis, developing strategies to increase Zip’s visibility across AI platforms, driving initiatives to produce engaging SEO and AIO-optimized content, and monitoring search performance.
The ideal candidate will have 5 years of experience in SEO, content optimization, or technical marketing, a deep understanding of on-page, off-page, and technical SEO best practices, familiarity with emerging AI platforms, strong proficiency in SEO tools, and cross-functional collaboration skills.