Brand Strategist

As a Brand Strategist, you will be a key contributor to the brand strategy of your accounts. You’ll develop a keen understanding of your client’s business requirements and generating insights that create the foundation for brand, creative, and engagement strategy as well as helping to solve ad hoc commercial strategy problems. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results. You will effectively manage and understand all research relating to audience, brand, and competition including writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools. You will synthesize information on product, market category, and audience (HCPs, patients, and caregivers) to derive insights that can be leveraged to build brand, creative, and engagement strategies. Monitoring cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools, and shaping the development of fundamental strategy frameworks and tools, including SWOT analyses, belief continuums, strategy maps, brand ladders, and brand positioning will also be part of your role. You will also contribute to the development of tight, inspiring creative briefs and translate brand insights into ideas and communicate and present ideas, POVs, and strategies to internal teams and clients.