Growth Strategist

Strategic Growth Planning:

• Identify bottlenecks and opportunities through structured root-cause analysis.
• Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products.
• Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs.

Deep Market & Customer Research:

• Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, and objections.
• Dive into product-level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews) to sharpen value propositions and positioning.
• Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns.

Media Strategy:

• Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning.
• Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context.
• Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting).

Creative Strategy & Messaging Architecture:

• Co-own the high-level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist.
• Map current messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment.
• Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage.