Senior Content Lead

Lead Silverback’s content strategy process from start to finish, overseeing the creation of comprehensive content plans that align with both SEO and client business goals. Develop detailed, goal-oriented content briefs that guide copywriters and SEO Managers, ensuring alignment with clients’ SEO objectives, business priorities, and overall goals. Play a key role in measurement & optimization by tracking content performance, identifying what’s working and what’s not, and iterating content strategies accordingly. Support Editorial Calendar development by collaborating with SEO Account Managers to develop quarterly content roadmaps that prioritize high-impact opportunities, ensuring content aligns with broader marketing initiatives. Innovate and provide thought leadership by staying ahead of industry trends. Mentor junior team members and the overall SEO team/department in content strategy and execution.