Develop and execute the social media content strategy to build awareness of Relay, grow our owned audiences across Instagram, LinkedIn, Facebook, YouTube, Twitter, TikTok and support business goals. Create compelling, educational, and thumb-stopping organic social media content and campaigns to connect with U.S. small and medium-sized businesses and showcase why Relay is the best banking platform for cash flow clarity. Build and manage a content calendar to support marketing activities, including brand campaigns, product launches, demand generation initiatives, showcasing customer stories, UGC content, employer brand posts, and more. Actively engage in relevant social media conversations, influencer posts and target communities and address customer inquiries to foster positive brand interactions. Monitor and report on social media content performance and trending conversations among our target audiences to proactively suggest opportunities to improve or iterate on efforts to drive awareness and business goals. Create original and repurposed short-form video content for social platforms to showcase Relayβs content and grow our audience and engagement. Flex your creativity and storytelling skills to create content that is on-brand, on-point, and delights our audience.