Job Description
You will be producing and delivering video-first creatives (UGC, motion, hybrid formats) tailored for Meta placements (Reels, Stories, Feed). Also, you will contribute to sprint planning sessions with Creative Strategists and UA Managers, aligning production priorities with campaign goals. You will support in preparing and executing creative briefs for Paid UA campaigns on Meta platforms. Rapidly iterate creatives based on performance metrics (ROAS, CTR, CPA) and platform insights. You will conduct competitor ad audits and stay current on Meta best practices and trends. You will work closely with UA and analytics teams to integrate creative learnings into campaign strategies. Your responsibility also includes maintaining high-volume creative pipelines, ensuring efficient delivery without sacrificing quality.
About Flo
Flo is the world’s #1 health app on a mission to build a better future for female health.