Director of Marketing

We’re looking for a Director of Marketing to lead and scale Archera’s multi-channel marketing engine. This player-coach will own our brand strategy, drive pipeline generation, and collaborate with partners on co-marketing initiatives. Reporting to the VP of Product, the ideal candidate has experience in high-growth FinTech or FinOps environments, excels at messaging complex products, and thrives in early-stage, metrics-driven organizations. This role will have significant visibility across the business and set the foundation for long-term marketing success. Build and execute an integrated marketing strategy across digital, events, social, and partner channels. Generate qualified leads and opportunities for the sales team. Define campaign KPIs and implement systems for performance tracking and reporting. Partner cross-functionally with Product, Revenue, and Alliances teams—alongside a Product Marketing Manager—to align marketing priorities and ensure cohesive execution. Oversee and contribute to the creation of marketing assets including copy, content, and collateral. Optimize lead generation programs and conversion funnels across multiple stages. Support event execution and GTM efforts with partners like Google, AWS, and Microsoft.