Website Architect

Website Strategy & Content:

• Lead client discovery and strategy sessions to understand target audiences, brands, and business objectives.
• Develop content strategies that guide structure, messaging, and incorporate SEO and LLM optimization.
• Guide clients confidently through strategic and creative decisions.

Visual Design:

• Design distinctive, polished websites that feel custom to each client.
• Own visual direction across typography, spacing, hierarchy, imagery, and user experience.
• Use AI-powered design tools to accelerate production while maintaining a high creative standard.

Front-End & Development Handoff:

• Produce front-end builds using AI-assisted development tools.
• Apply working knowledge of HTML, CSS, and JavaScript to understand design functionality.
• Communicate technical requirements to developers and review completed development against designs.

Client Communication & Project Ownership:

• Present creative work confidently and explain the strategy behind design decisions.
• Navigate client feedback to distinguish subjective preferences from genuine improvements.
• Manage multiple website engagements simultaneously while maintaining quality and deadlines.