As part of Anteriad's mission to help B2B marketers grow with data-driven precision, the Digital Implementation Specialist will be responsible for owning pixel/tag implementation, UTM structure governance, and campaign measurement enablement across multiple platforms and client accounts. The role requires building scalable tagging frameworks and ensuring flawless implementation of tracking across the digital marketing ecosystem, working closely with Media, Client Success, and Analytics teams.
The specialist will implement and QA tracking pixels and DSP universal pixels across client websites and landing pages, build, manage, and standardize UTM tracking structures, deploy and troubleshoot tags within tag management systems, support privacy-compliant tracking frameworks, and create internal documentation for tag governance and implementation.