Head of Content Marketing

As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader. You'll collaborate closely with product marketing, demand gen, sales, and customer success to build a full-funnel content engine that fuels growth. The ideal candidate brings a blend of corporate and agency experience, excels in creative storytelling and campaign execution, and has a track record of leading initiatives that drive brand visibility and lead generation. In this role, you will develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys. You will manage and mentor a team of writers, editors, product marketers, customer marketers and content creators (in-house and freelance). You will also own the editorial calendar and oversee production of a range of content such as blogs, white papers, ebooks, webinars, video scripts, case studies, emails and more. This role involves collaborating with product marketing to translate technical features into clear, compelling messaging and thought leadership. You will work with demand generation to optimize content for SEO, paid campaigns, ABM and nurture programs. You are also responsible for analyzing content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output. You will leverage data, market research and reporting tools to continuously optimize messaging performance. You are expected to ensure brand voice, tone and messaging consistency across all content and channels. A significant part of the role is to Partner with Sales and Customer Success to create enablement content and customer success stories.