Marketing & Content Specialist

The Marketing & Content Specialist plays a pivotal role in driving lead generation, demand generation, and brand visibility through digital channels. This includes managing our website and collaborating with external SEO and paid campaign consultants, as well as creating engaging content to attract and retain clients. The role also involves communicating policy updates and platform enhancements to existing customers via blogs and newsletters, thereby supporting upsell and retention. Responsibilities include website and SEO marketing to increase the volume and quality of inbound leads. Another resposibility is supporting outbound lead generation campaigns in collaboration with the sales and business development teams. Campaigns and LinkedIn Strategy responsibilities include working closely with external campaign consultants to execute paid campaigns on LinkedIn. Content Marketing (Inbound and Outbound) responsibilities include developing SEO-friendly blog posts and landing pages on immigration and relocation topics. The specialist will also create and distribute newsletters to existing customers highlighting immigration policy changes, platform feature updates, success stories, and upsell opportunities.