Social Media Specialist

The Social Media Specialist will design and implement social media strategies aligned with business goals. This includes creating multi-channel social calendars, defining vital social media KPIs and setting specific objectives and reporting on ROI. The specialist will research current benchmark trends and audience preferences and communicate with followers, responding to their queries timely engaging in social media communities by responding to social media posts and developing discussions. They will measure the success of every social media campaign and analyze competitor activity periodically. The expert will work closely with designers to ensure top-notch content quality and suggest and implement new content types to develop brand awareness and drive engagement.