Senior Analyst, ZX

Zeta Global is seeking a detail-oriented, data-driven Senior Analyst to join our ZX Data Science & Analytics team. The ideal candidate excels at data storytelling and prides themselves on being a trusted analytics partner to clients, driving optimal outcomes. A good foundation in marketing measurement, advanced analytics, optimizations, A/B & multivariate testing, as well as a good understanding of machine learning models is needed. Responsibilities include serving as a trusted analytics partner to Zeta’s clients, focusing on improving their ROI and market share. Utilizing data and insights to drive campaign measurement, prescriptive optimizations, and develop a path to consistent performance that exceeds client expectations. Collaborating with cross-functional teams (Sales, Account Management, Operations) to establish repeatable frameworks for actionable insights. Monitoring trends in customer behavior, segment performance, and market dynamics to identify opportunities. Developing dashboards, reports, and visualizations that communicate findings to both technical and non-technical audiences. Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance.