Demand Generation Manager / Senior Manager, Therapist and Patient Acquisition

This full-time remote role (US) at a Mental Health Tech company involves leading therapist and patient acquisition. The role requires owning performance marketing strategy and execution, from paid channels to full-funnel optimization. You'll work cross-functionally with creative, sales, lifecycle, product, and RevOps teams — backed by agency partners and a growing data stack — to build and scale a high-performing acquisition engine. Responsibilities include leading acquisition strategy across Meta, Google, LinkedIn, and emerging channels and launching and optimizing paid campaigns with a focus on CAC efficiency and lead-to-customer conversion.