Senior Director, Engagement Strategy

The Senior Director of Engagement Strategy is responsible for ensuring the proper pull through of brand strategy into execution, uncovering insights and translating business objectives into behavioral objectives and experiences. This is a hands-on, roll-up-your-sleeves, see-the-big-picture, and understand-the-details kind of job. Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets, contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem and monitor competitive and category trends, pulling out opportunities and implications for the business and agency. Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients and collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives.