Senior Product Data Analyst

As a Senior Product Data Analyst at Splitero, you will join our Product & Engineering team to deliver solutions to improve our homeowner and internal teams' experiences. This is an individual contributor role focused on building the foundation for data-informed decision-making across the company. You will support product and operations teams to better understand and present opportunities within our process to optimize for efficiency and usability. You’ll be responsible for designing, building, and maintaining dashboards and reports that help us understand both external product usage and homeowner behavior and internal operational performance, particularly within our Salesforce environment. You’ll work closely with product managers, engineers, and operational leaders to develop insights that shape the user experience, optimize team workflows, and guide strategic decisions. The ideal candidate brings a deep understanding of data visualization and business performance metrics, especially within Salesforce CRM Analytics (Einstein Analytics, Tableau CRM), standard Salesforce reports, and product analytics platforms like PostHog/Google Analytics. You’ll play a central role in instrumenting new features, tracking lead-to-close funnels, building lead scoring models, and developing dashboards that support team management and goal setting. This is a hands-on, high-impact role that will serve as a critical link between raw data and actionable insight. You’ll have the opportunity to define how data is used across teams, establish reporting standards, and help create a culture of metrics-driven decision-making.