Senior Social Media

Strategy:

• Develop and implement a comprehensive social media strategy aligned with company goals.
• Monitor social trends, conversations, and community sentiment to maintain a strong industry presence.
• Collaborate with marketing and product teams to align social media campaigns with broader initiatives.

Content:

• Own and manage a cohesive content calendar, from planning through publishing.
• Create, curate, and oversee engaging content across platforms like X/Twitter, Instagram, TikTok, LinkedIn, and emerging channels.
• Lead experimentation around content types, posting cadence, and community-building initiatives.

Community:

• Engage with the online community, responding to inquiries and fostering relationships with users.
• Manage social media crises or PR issues to ensure a positive and professional brand reputation.
• Act as a brand ambassador, ensuring consistent messaging and a fun, engaging presence online.