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New Campaign & Pipeline Marketing Manager
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Demand Generation
AI Fluency
Key Responsibilities:
- Optimize Pipeline Generation Programs: Own the performance of pipeline generation partners across regions, campaigns, and sales segments; set clear expectations for qualified meetings, opportunity creation, and pipeline generation.
- Drive Inbound and Outbound Pipeline Generation: Convert inbound demand into qualified pipeline through personalized follow-up; build outbound programs targeting priority accounts, personas, and buying groups.
- Modernize Execution with AI and Automation: Test AI workflows, automation platforms, and enrichment tools to improve partner productivity and lead conversion.
What Success Looks Like:
- Within first 90 days: Establish clear operating cadence, performance scorecard, and visibility into pipeline performance; launch initial AI-enabled experiments.
- Within 6–12 months: Improved pipeline generation across all programs; developed scalable, data-driven programs with AI-assisted workflows; built feedback loop between Sales, Marketing, and partners.
Required Qualifications:
- 5+ years in B2B SaaS growth marketing, demand generation, or related revenue growth functions.
- Strong understanding of pipeline generation across inbound, outbound, ABM, and sales handoff.
- Experience with Salesforce, HubSpot, Gong, and GTM systems; analytical skills with funnel metrics and conversion data.
Sonatype
Sonatype is the software supply chain security company, providing end-to-end software supply chain security solutions including proactive protection against malicious open source and enterprise-grade SBOM management. More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.