Marketing & Data Analyst

The Marketing & Data Analyst will take full ownership of marketing and go-to-market analytics. Your mission will be to cover all go-to-market processes with clear metrics, build a unified picture of marketing performance, and transform data into actionable insights. The role requires working directly with marketing, sales, and go-to-market teams, ensuring that every initiative is measurable, optimized, and automated where possible. You will measure and monitor all marketing and go-to-market activities, defining key metrics for awareness, acquisition, conversion, and retention. You will analyze marketing, sales and other data to identify trends, gaps, and opportunities. Automate reporting and workflows using HubSpot and tools like Pipedream, Clay and etc. Optimize go-to-market processes based on data insights to improve efficiency, conversion, and ROI. Integrate and maintain data pipelines from multiple marketing and sales sources. Collaborate cross-functionally with marketing, sales, and product teams to ensure data-driven decision-making. Create dashboards and reports for leadership to track performance in real time.