Creative Strategist

A Creative Strategist will be the lead ideator on strategic accounts, requiring a robust understanding of paid social creative best practices, the client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth. Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t performing to their goal. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients. An ideal candidate is a self-starter passionate about maximizing client success through creative strategy, and eager to lead in developing creative concepts intentionally produced to generate clear testing results and insights. They have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future campaign results.