Data Analyst, Content Strategy & Analytics

Hydrow’s data team is seeking a Data Analyst to specialize in content and product analytics. This role is critical to helping Hydrow stakeholders understand how our customers engage with the on-Rower experience on a day-to-day basis as well as provide deep dive analyses to drive product and content roadmaps. As an objective third party, this analyst will provide data inspired insights and help round out Hydrow’s data and analytics function.A successful candidate is one that can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions. Support data roadmap goals by establishing a framework in how we evaluate success from a content perspective. Track and report KPIs across key parts of the content and experience engine, creating insights from various sources like workout data, social media posts and product analytics. This role will identify reporting gaps and potential growth opportunities through analyses. Help facilitate weekly recaps of core company KPIs and assist on ad hoc analysis to better understand efficiencies of content delivery and how we communicate to our core consumers, etc. Work on the development of the technology roadmap to capture, manage, and leverage customer/consumer data to improve marketing and personalization initiatives.