Email Marketing Associate

Informa TechTarget is seeking a detail-oriented and creative individual to join our Audience Operations team as an Email Marketing Associate. In this role, you'll support the execution of innovative email strategies that engage and expand our audience in the B2B technology space. You'll apply analytical thinking with creative problem-solving to help optimize deliverability, maximize organic reach, and implement approaches to audience engagement. Your mission is to support the execution of email campaigns that enhance Informa TechTarget's network for product fulfillment. The role involves assisting with testing new tactics to engage targeted segments of Informa TechTarget's core audience and working collaboratively with cross-functional teams to ensure successful email delivery and performance. Additionally, you will help analyze performance metrics and compile reports to inform strategy refinements. As part of our fast-paced and supportive team, you’ll have the opportunity to learn, develop your skills, and contribute to connecting with our audience. This includes supporting product fulfillment email campaigns, implementing strategies to maximize our member audience for organic lead generation, and maintaining email templates and lists according to established guidelines to support day-to-day email operations and campaign execution.