Analista de Web Analytics - Especialista

This role as a Web Analytics Analyst at HostGator involves identifying and organizing marketing data, facilitating access to reports with KPIs. This includes creating reports and dashboards using platforms like Google Analytics, GA4, Google Adwords, Bing, Facebook Ads, Looker Studio, and PowerBI, and ensuring the integrity of dashboards. The analyst will participate in transforming KPIs into actionable insights, showing where investment can bring more return, and implementing, maintaining, and managing tags using Google Tag Manager. In partnership with Compliance, the analyst will implement and maintain tags and cookies according to LGPD/GDPR. The role also involves analyzing marketing campaigns and actions, defining cause and effect relationships, and assisting in the preparation of daily, weekly, and monthly reports for senior members in Brazil and the United States.