The Senior Social Media Manager at VSCO, plays a crucial role as the bridge between our global community of creators, the broader photography industry and the VSCO brand. Oversee our social media presence and strategy to increase awareness of and engagement with VSCO. Your work will directly impact our mission of nurturing creativity so photographers can make it.
Manage @VSCO social media accounts on Instagram, YouTube, Threads, TikTok & more β including daily publishing, maintaining an editorial calendar, and engaging with creators. Ideate, launch and optimize social media programming, such as influencer activations and new content series. Develop fresh and relevant social media strategies to support wider marketing initiatives like product launches, community events, etc. β ensuring alignment with our business goals. Report on social performance by using both qualitative and quantitative metrics.