Job Description
Manage and execute a full-funnel content strategy that supports marketing and communication goals, ensuring the right messages reach patients at the right stage of their journey. Create and manage engaging content across formats (i.e. blogs, guides, FAQs, case studies, patient stories, whitepapers, infographics, videos, social media, email campaigns) to attract, educate, and convert clinicians and patients. Collaborate with the SEO Manager to ensure content is optimised for organic discovery, user intent, and conversion opportunities. Work cross-functionally with marketing, clinical, product, and design teams to ensure messaging is aligned, accurate, and patient-focused. Research patient insights and industry trends, translating findings into content that addresses real-world challenges, objections, and motivations. Maintain and oversee an editorial calendar to ensure consistent, high-quality publication across channels. Measure and report on content performance and use insights to refine strategy.
Champion storytelling and brand voice, ensuring all content is clear, empathetic, and aligned with our mission to make better mental health support accessible.
About Big Health
At Big Health, their mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions.