Job Description
We are seeking an experienced Manager of Ecommerce to drive our onsite strategy for the FSA stores online. This role involves optimizing the online shopping experience, driving key business metrics, and collaborating with cross-functional teams to enhance site content, navigation, and overall user experience. The ideal candidate will be skilled in data analysis, content strategy, and project management, with a strong focus on delivering impactful and engaging customer experiences.
Own the site strategy end to end for the FSA store to create an engaging and seamless customer experience, overseeing visual site merchandising, storytelling, and discovery strategies. Own and execute onsite merchandising optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying. The role involves weekly optimization based on performance analysis. Develop personalization strategies to speak to different customers groups in compelling and relevant ways. Analyze and report on content performance, using insights to refine strategies. Lead strategy for Telehealth onsite, creating new pathways for customers. Partner closely with CRO Manager on AB Testing opportunities to improve site conversion. Execute onsite search optimization. Partner closely with Merchandising and planning to measure success of the brand and discover opportunities to improve the assortment. Collaborate closely with marketing partners to develop and manage landing page strategies for all marketing channels & customer types, utilizing data to make updates to strategy as needed.
About Health-E Commerce
At Health-E Commerce, their goal is to provide an offer that supports growth potential within the role and allows for future salary progression.